NaplesNet in Southwest Florida

Analyzing your competitor's PPC ads is a great way to extract data about how their company influences conversions. It's also a way to analyze your own ads to see what's missing. Matt Van Wagner from Find Me Faster and SEM Strategy...

As we near the beginning of Q4, retailers are gearing up for what they hope will be a big holiday season. For many in SEM, this means preparing to ramp up spend, running creative testing in advance, and trying to get a handle on what products you&...

Last week at SES San Francisco, one of the many prevailing themes was local search. This isn’t terribly new as the conference has covered it for years, including panels I’ve sat on or moderated over the last decade. There are perenni...

Google Music is one of several services that have ventured into the legally treacherous realm of cloud music storage and playback. However, a recent court ruling may be opening doors to a more efficient and effective approach for Google. The MP3...

Google+ is starting to make small appearances on other Google services. Googler Mark Striebeck has announced that Gmail will soon be displaying recent Google+ posts from those you're in email conversations with. The New Gmail Feature While use...

Facebook has launched a set of new privacy options that give users greater control over tags and post visibility. The new controls seem to be an attempt to match the most praised features of Google+. Facebook's New Features Facebook's post ann...

Google is one of the front-runners in the bidding war for Hulu, with bids expected to be anywhere from $500 million to $2 billion, according to various reports. Amazon and Yahoo are also top candidates to buy Hulu. Bidding for the purchase of th...

The six month anniversary of Google's Panda update passed quietly yesterday - guess everyone was too distracted dealing with the latest tweak to the algorithm to notice. The only article I saw was by ZDnet reporting that HubPages CEO Paul Edmondso...

As a search marketer I take great pride in how we collectively generate more revenue per head count or revenue generated per employee. It isn’t uncommon for in-house search marketers to be numbered in single digits (if you’re lucky), u...

When you work with or for a large brand you need approval from higher-ups on just about everything. Whether it’s new website content, a blog post, a Twitter tweet, or a status update on Facebook, approval from marketing managers, brand advis...